GrowthX

Moj (Short Video)

A Growth X case study showcasing creator-led strategies and measurable outcomes.

Monthly Views

Creators Engaged

Product Clicks

Moj Short Video Case Study | Growth X

Campaign Overview

Objective: Boost creator activity and product adoption on Moj.
Solution: Executed creator-led campaigns, promoted short video content, and optimized creator income.
Result: 1,867 creators onboarded, 650M+ monthly views, ₹2Cr+ monthly creator income, 25M product clicks.

Onboarded niche creators and executed authentic content formats to drive trust and conversions.

Built community activations, tournaments and referral programs to boost retention.

Coupled creator content with targeted amplification and performance ads to lower CAC and increase ROI.

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